I’m Natasya, a designer of products, experiences, and visuals with a knack for high quality craft and data-informed designs. I'm currently designing at PC Financial, reducing the operation expenses for one of the largest digital banks in Canada. Previously a Product Designer at Loblaw Digital and Intuit, I'm also experienced in monetization, design systems, 0-1 initiatives, and AI-powered products, prioritizing speed, scalability, and delight.
Available for freelance work in January 2025!
Natasya Aulia • Portfolio •
Natasya Aulia • Portfolio •
Natasya Aulia • Portfolio •
Natasya Aulia • Portfolio •
Natasya Aulia • Portfolio •
REFLECTION
CASE STUDY
Guiding 800,000+ users to choose the best TurboTax product for their tax situations and avoid multiple upsells
A case study and a reflection of my work at Intuit, working on improving the upsell experience within the TurboTax DIY product line-up.
CASE STUDY
Improving Zoom's Closed Caption visibility and discoverability for the HoH community
Relocated Closed Caption (CC) settings and designed a Request Closed Caption feature to ensure a smooth, accessible, and thoughtful digital communication for people who suffer from Hard of Hearing (HoH).
REFLECTION
🔒 CASE STUDY
Designing the latest digital innovation for the biggest retailer chain in Canada!
A reflection of my time with Helios, a team that specializes in the internal tools used by thousands of Loblaw's employees and colleagues.
CASE STUDY
Helping users stay fashionably inspired with offCloset, a community-based and AI-powered collaborative digital closet app
A self-directed design project for my very fun thesis class at Sheridan's Interaction Design program!
...what if?
...what if?
...what if?
...what if?
...what if?
...what if?
...what if?
...what if?
"What if?"
is a collection of design experiments I made for fun, meaning they don't have any case studies. Enjoy the visuals!
is a collection of design experiments I made for fun, meaning they don't have any case studies. Enjoy the visuals!
WHAT IF...
we have reaction and comment feature on Spotify Desktop? and leaving your thoughts on your friends music taste was made possible?
WHAT IF...
you get to choose the fastest Dasher on DoorDash based on their 100m sprint records?
WHAT IF...
LinkedIn Premium shows how many early career talents a company hires to students?
WHAT IF...
we use AR to help you find the perfect houseplants based on the sunlight level and the aesthetic of your space?
